How did equity become the middle child of DEI?

Minal Bopaiah is an author and strategic consultant with nearly 20 years of professional experience. Her areas of expertise include human-centered design, behaviour change psychology and the principles of inclusion, diversity, equity, and accessibility (IDEA) as they relate to media, marketing and communications. As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her first book, Equity: How to Design Organizations Where Everyone Thrives was hailed as a “succinct jewel” by Nobel Peace Prize Laureate, Jody Williams.