Our Story

Helping companies transform their leadership and organizational culture.

Dr. Aaron Barth discovered his passion for teaching as a philosophy professor at Western University. By 2011, he noticed the science of decision-making was changing quickly. But there was a problem: these advancements were not accessible to the companies that could benefit the most.

Luckily, helping people grasp the nuances in complex ideas was Aaron’s specialty. He started developing lessons to teach business leaders the most important scientific skill: critical thinking. Soon, he had developed a series of workshops exploring this science through an audience-friendly lense. Dialectic was started to deliver these workshops.

As the list of Dialectic clients grew, we were asked to solve more and more kinds of behaviour change problems. Soon, we were developing and delivering custom training and e-learning to meet this growing demand, always with the same ethos of making cutting-edge science accessible to a wide audience. Each successive project helped to hone our processes into what would become the I2E^® methodology.

Even in the early days, we recognized though the market for training was rapidly shifting online, there was very little innovation happening. We recognized a real opportunity to harness novel elements of e-learning to design person-centred training that could demonstrably change behaviour and organizational culture.

Dialectic grew deliberately, bringing in professionals of varying backgrounds—from philosophy and social psychology, to marketing and graphic design—to generate scientific insights, validate them, and then build the most effective workplace training available.

Today, this approach drives our passion for improving the health of organizations and their employees. Often, we’re building solutions to help organizations develop leadership and culture, aid digital transformation, or reemphasize the behaviours of an inclusive workplace. We value co-creation and work closely with our clients, encouraging them to join our team and make key contributions at each stage of the I2E^® process.

As we look to the future, we are letting our curiosity drive us. We can’t wait to uncover what makes your organization unique, so we can work together to foster a workplace culture that attracts, retains and develops the best people.

Meet Our Team

We bring a team of learning specialists, researchers and creative designers to the table.

Aaron Barth, Ph.D.

FOUNDER and PRESIDENT

Aaron Barth is an innovator working at the convergence of science, smart design and technology to change behaviour and transform organizations.

His deep expertise in critical thinking, decision-making and problem-solving is grounded by a PhD in Philosophy from Western University. Inspired by the need for transformational, evidence-based solutions to business challenges, he left a burgeoning career in academia to launch Dialectic in 2010.

Cindy Holland

DIRECTOR OF MEDIA DEVELOPMENT AND TECHNOLOGY

Cindy has an unrelenting passion for all things creative. She earned her Advertising Diploma from Conestoga College, and she possesses a diverse skillset resulting from her extensive experience in the fields of graphic design, print production, and marketing. Her critical thinking and creative insight are integral to our products and to the unique customer experience we deliver.

Carrie Knuckey

CLIENT EXPERIENCE DIRECTOR

Carrie brings her client focused, structured approach to her work as the Manager of Client Experience at Dialectic. She is passionate about helping organizations and individuals thrive in their authentic pursuit of social justice through understanding themselves, their workplace and the world. Using empathy, active listening, and effective communication, along with her years of experience in developing and implementing complex programs, Carrie ensures that projects and programs at Dialectic are deployed to the delight of clients.

Dominique Attrell

DIRECTOR OF RESEARCH AND CREATIVE DESIGN

Dominique is a researcher and creative designer who has a knack for synthesizing complex information and creating impactful learning experiences. An experienced narrative writer, Dominique communicates key learning concepts while honouring social and emotional nuance. She crafts learning solutions that engage, enlighten, and motivate learners. She is also the host of Just One Q, a podcast that spotlights guests with big ideas for driving real cultural change and belonging in the workplace.

Jake Stallard

INTERACTIVE MEDIA DEVELOPER

Jake is an award-winning designer with a passion for clean, functional design. A graduate of the Advertising program at Conestoga College, Jake’s analytical approach creates focused solutions. His editorial and in-house design experience brings a wide range of skills and experience to the Dialectic team. Whether working within a client’s brand guidelines or free from restrictions, Jake brings function, purpose and creativity to elevate every project.

Fio Ehrismann

CONTENT AND LOCALIZATION COORDINATOR

Being neurodivergent and queer, Fio is passionate about meaningful communication, understanding and accepting others. She aspires to foster and promote belonging, respect, and inclusion, both personally and professionally. She brings her lived experience, her B.A. in French, and constant desire to learn, understand, and grow with her every day. An essential member of our team, Fio manages Learning Snippets coordination, provides critical French translation, and delivers vital administrative support, ensuring smooth operations.

Our Strengths

Social Psychology

Our team deeply understands human behaviour. We use evidence-based tools and interventions to shape it at scale.

Instructional Design

With years of experience in designing learning experiences, we go well beyond “whiz-bang” e-learning.

Qualitative and Quantitative Research

Our work is supported by top-notch research – drawing on methods from surveys and questionnaires to ethnography, interviews and focus groups.

Graphic and Information Design

Exceptional work deserves exceptional presentation. Our projects reflect our attention to detail with a modern, polished and understated aesthetic.