Our Approach

I2E® (Illuminate to Elevate) is our unique scientific and person-centred design process

Discover

Your workplace holds understanding and insight.

Your people have valuable experiences that should be listened to. By collecting data and analyzing it using methods grounded in science, you can better know yourself, your business, your challenges, your target audience and your goals to find the solution that fits your situation.

Design

Your custom solution is created with state-of-the-art design skills.

Through creative collaboration between your team and ours, you can achieve your goals through person-centred design principles.

Develop

You share feedback to test, refine and perfect.

With your feedback and audience-testing throughout the development cycle, our team refines and perfects your plan.

Deploy

Each solution meets your people where they are to deliver measurable results.

The science-based process produces deeper understanding and delivers testable interventions that can be measured in your workplace and improved for continued performance elevation.

Delight

When you’re happy, we’re happy and our work is done.

It’s just that simple.

“Dialectic is the gold standard as a service provider, a one-in-a-million group in the marketing, consulting and media production space. I was extremely happy with the genuine care and thoughtful attention that Aaron and his team delivered throughout all stages of the engagement.”
Caitlin LaFlamme
Caitlin LaFlammeE-learning Specialist
“I can’t say enough about the quality of Dialectic’s work. They are truly world-class at what they do.”
Brian McDougall
Brian McDougallSenior Director, Human Resources, IT & Administration | Mazda Canada
“I am beyond wowed and thrilled at how beautiful this resource is and so thankful for your amazing design work. I am so excited to share this with others in our community – so glad you are partners with us!”
Mark Lee
Mark LeeSenior Content Manager – Research & Public Education | HRC
“We were most impressed and so appreciative of the effort that Aaron and his team made to UNDERSTAND our work and the outcomes that we wanted to accomplish. Their individualized attention was outstanding!”
Sharon Stap
Sharon StapPsychogeriatric Resource Consultant PRC, WWLHIN | Behavioural Supports Ontario (BSO)
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ABOUT

Dialectic helps businesses and organizations improve the way people work, learn, and collaborate through person-centred design and the latest in social psychology, industrial organizational psychology, neuroscience, and behavioural economics.

Dialectic is based in Guelph, Ontario, Canada.

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