Find and fix the underlying sources of employee engagement problems with Employee Journey Maps

With Employee Journey Maps you can go beyond the superficial data collected in most employee surveys. Employee Journey Maps reveal the underlying issues and provide the information you need to design fixes for real people, not just average scores from surveys.

We know there are problems, but what do we do?

Our client was worried — their most recent team engagement survey had revealed low scores in collaboration, innovation, and agility. While they’d been able to pinpoint problem areas through survey results, they really didn’t know the root causes, or what to do about them.

Find the hidden causes

To get to the underlying issues, our client needed to see what was really happening in the day-to-day of their team members. Rather than another survey or have managers interviewing staff (bound to introduce bias and employees giving filtered feedback), we took another approach: Employee Journey Mapping.

What is Employee Journey Mapping?

Taking a cue from the concept of Customer Journey Mapping, Employee Journey Mapping focuses on the key moments in an employee’s experience. By looking specifically at what’s happening for an employee throughout their day, you can reveal the things that hold them back, frustrate them, energize them, and help them do the work they love. And, you can do all this in ways that you’d never be able to do through a standard survey.

Employee Journey Mapping not only lets you see what’s happening for each person, it also helps you find commonalities across employees and teams. It’s a richer, more complete view of what’s happening, and what could help people achieve more.

Example of an Employee Journey Map

Example of a Customer Journey Map


How does Employee Journey Mapping work?

Using a smartphone app, employees record moments of their day. Each moment is given a score, and some details about each moment are captured. Over the period of a week, data is collected, giving a rich picture of each person’s experience. In analyzing the collected data individually and in aggregate, patterns are identified, and solutions can be formulated to address those patterns.

What was the outcome?

Our research identified several issues: a new open-concept workspace, inconsistently adopted agile practices, and staff feeling uncertain about trusting their leaders – none of which were revealed in the employee survey. Armed with greater detail, the Dialectic team and the client worked together to design interventions to address their problems. With specific, targeted solutions, the client was able to go beyond unspecific and non-actionable survey results and actually fix the problems for the affected staff, not just throw another pizza party.



Wondering about using Employee Journey Mapping for your team or firm?

We can help you pick the best way to address your challenges. Our deep understanding of industrial / organizational psychology, social science, and our focus on designing person-centred programs guides our client work. By combining practical research, the latest from the scientific literature, and our years of experience, we build programs that don’t just sound good – they work.

Contact Dialectic to find out more about Employee Journey Mapping