Design Deadlock? Go Talk to Your Audience!

It’s inevitable that you will encounter roadblocks and setbacks during a project. Rather than beating your head against the wall, get your design in front of real people – ideally from your target audience – who can give you feedback and help you break new ground.

While designing our most recent edumarketing campaign for a client, our team at Dialectic faced a research and design challenge that was too unconstrained. We were stalled and looking for answers, and the harder we stared at spreadsheets and storyboards, the worse it got. So we quickly organized a few short interviews with target users over video-conference. We couldn’t believe how much clarity, direction, and time we gained from this easy activity.

It reminded us of the simple lesson that the most important step in any design process is testing your ideas against the world and seeing what comes back.

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