A) Give Collin some feedback
You don’t want this to happen again. You decide to tell Colin that his statement was lacking.
B) Write a better statement for company use
That evening, you do some research and then you write up a solid land acknowledgement for your company.
C) Let it go. Land acknowledgement are tokenism.
Colin’s performance made you cringe, and you’re hoping he won’t do that again. But even if he did, it’s pure tokenism to make white people feel good anyway.
The best answer is A.
The next day, ask Colin if you can give him some feedback on his land acknowledgement statement.
“I know, it was really generic, and possibly even incorrect,” he admits. “I grabbed it online minutes before.”
“We have to do better,” you say. That evening, you send Colin some resources about how to write a meaningful statement. You learn that the most important part of the statement is stating what the company plans to do about the fact that it’s located on unceded land.
This is a question Colin can’t answer himself. He takes it to the leadership team, and they discuss ways that the company can support reconciliation with local First Nations communities.