The Team

We craft experiences with profound impact

We help top companies, public sector organizations and not-for-profit associations achieve their goals, from knowledge transfer and skills development to branded educational marketing campaigns.


Aaron Barth, Ph.D.

Founder and President
Aaron Barth is an innovator working at the convergence of science, smart design and technology to change behaviour and transform organizations. His deep expertise in critical thinking, decision-making and problem-solving is grounded by a PhD in Philosophy from Western University. Inspired by the need for transformational, evidence-based solutions to business challenges, he left a burgeoning career in academia to launch Dialectic in 2010.

Barb Adams, Ph.D.

Director of Research
Barb is an experienced researcher, writer and analytic integrator of information. Since receiving her Ph.D. in experimental social psychology from the University of Waterloo, Barb has specialized in group dynamics ...

Cindy Holland

Director of Media Development
Cindy has an unrelenting passion for all things creative. She earned her Advertising Diploma from Conestoga College, and she possesses a diverse skillset resulting from her extensive experience in the ...

Melissa Horne, Ph.D.

Research and Creative Design
Melissa is obsessed with the way that research and design interact to facilitate the transfer and mobilization of knowledge to affect behavioral change. Since receiving her Ph.D. in Modern U.S. ...

Alex Shave

Research and Creative Design
Alex is a creative designer and researcher whose engaging, narrative-driven experiences empower audiences to make connections between big ideas and their day-to-day work. By combining the best of today’s digital ...

Jake Stallard

Interactive Media Developer
Jake is an award-winning designer with a passion for clean, functional design. A graduate of the Advertising program at Conestoga College, Jake’s analytical approach creates focused solutions. His editorial and ...