Methodology
I2E®
Illuminate to Elevate

Discover
We begin by cultivating understanding and insight
Using social and behavioural science methods and insights, we make sure we understand you, your business, your challenges, your target audience and your goals.

Design
We apply our state-of-the-art design skills to create your custom solution
Through creative collaboration between our team and yours, we brainstorm ideas to achieve your goals and use person-centred design principles to create your solution.

Develop
We test, refine, and perfect
Our multi-talented team develops design concepts. We refine and perfect them through audience-testing and your feedback throughout the development cycle.

Deploy
Each solution meets people where they are to deliver measurable results
Our science-based process produces deeper understanding and delivers testable interventions that can be measured and improved for continued performance elevation.
Delight
When you’re happy, we’re happy and our work is done. It’s just that simple.
Illuminate to Elevate

Discover
We begin by cultivating understanding and insight
Using social and behavioural science methods and insights, we make sure we understand you, your business, your challenges, your target audience and your goals.

Design
We apply our state-of-the-art design skills to create your custom solution
Through creative collaboration between our team and yours, we brainstorm ideas to achieve your goals and use person-centred design principles to create your solution.

Develop
We test, refine, and perfect
Our multi-talented team develops design concepts. We refine and perfect them through audience-testing and your feedback throughout the development cycle.

Deploy
Each solution meets people where they are to deliver measurable results
Our science-based process produces deeper understanding and delivers testable interventions that can be measured and improved for continued performance elevation.
Delight
When you’re happy, we’re happy and our work is done. It’s just that simple.
