Methodology

I2E®

We use a unique scientific and person-centred design process called I2E®. Dialectic means “skilled conversation that generates insight.” The term encapsulates our research, design and development process, and inspires every product we create.

Illuminate to Elevate

Discover

We begin by cultivating understanding and insight

Using social and behavioural science methods and insights, we make sure we understand you, your business, your challenges, your target audience and your goals.

Design

We apply our state-of-the-art design skills to create your custom solution

Through creative collaboration between our team and yours, we brainstorm ideas to achieve your goals and use person-centred design principles to create your solution.

Develop

We test, refine, and perfect

Our multi-talented team develops design concepts. We refine and perfect them through audience-testing and your feedback throughout the development cycle.

Deploy

Each solution meets people where they are to deliver measurable results

Our science-based process produces deeper understanding and delivers testable interventions that can be measured and improved for continued performance elevation.

Delight

When you’re happy, we’re happy and our work is done. It’s just that simple.

Illuminate to Elevate

Discover

We begin by cultivating understanding and insight

Using social and behavioural science methods and insights, we make sure we understand you, your business, your challenges, your target audience and your goals.

Design

We apply our state-of-the-art design skills to create your custom solution

Through creative collaboration between our team and yours, we brainstorm ideas to achieve your goals and use person-centred design principles to create your solution.

Develop

We test, refine, and perfect

Our multi-talented team develops design concepts. We refine and perfect them through audience-testing and your feedback throughout the development cycle.

Deploy

Each solution meets people where they are to deliver measurable results

Our science-based process produces deeper understanding and delivers testable interventions that can be measured and improved for continued performance elevation.

Delight

When you’re happy, we’re happy and our work is done. It’s just that simple.

“Dialectic is the gold standard as a service provider, a one-in-a-million group in the marketing, consulting and media production space. I was extremely happy with the genuine care and thoughtful attention that Aaron and his team delivered throughout all stages of the engagement.”
Caitlin LaFlamme - E-learning Specialist, Royal Canin
Caitlin LaFlamme
E-learning Specialist