Media Kit
About Dialectic
Dialectic solves complex people problems using scientific thinking.
Using a variety of scientific methods, we pinpoint an organization’s complex people problems, including hypothesis testing, literature reviews, and quantitative and qualitative analyses.
We then create people-centred solutions by prototyping, testing, and refining our interventions with the people for whom the solution is designed.
We do this because HR leaders and business executives need to:

Think about people problems scientifically.
Focusing on the person and applying scientific thinking (testing hypotheses) is the next step for HR and executive decision-makers looking to make more rigorous and informed decisions.

Unveil the real truth

Invest in change with confidence.
Change is hard. For everyone. Our scientific process provides evidence-based solutions designed to tackle even the hardest transformational projects.

About the Founder
Dr. Aaron Barth
Dr. Aaron Barth, president and founder of Dialectic, is ready to tell you everything that your organization is doing wrong when it comes to transforming behaviour.
An organizational culture truth teller, Aaron is an expert on using science to dig below the surface of even the most seemingly innocuous business cultures and reveal the barriers and enablers of healthy and productive work forces.
Why does he do it?
Because he is passionate about people – especially when they are given the tools to harness their potential to have a positive impact on organizational culture.
Why is he good at it?
He wields more than 10 years of experience pinpointing complex people problems and prototyping solutions for corporate and non-profit organizations in a variety of industries.
Aaron earned both his M.A. and Ph.D. in Philosophy from the University of Western Ontario.
Aaron has been training on the topics of critical thinking and unconscious bias for over 15 years for clients such as Ontario Power Generation, Osgoode Professional Development, Gowlings, and The Co-Operators. Dialectic has worked with a range of organizations, including Mazda Canada, Royal Canin, the Human Rights Campaign, CMHA, and others.
Keynotes and Webinars
Topics
When (and When Not) to Trust Your Gut: Advanced Decision-Making for Leaders
How to overcome the unconscious biases that prevent clear thinking and gain a deeper understanding of why ‘gut feel’ arises, and when not to trust it.
When leaders make decisions based on ‘gut feel’, they are actually relying on brain processes that lead to unconscious bias. This shortcut leads to seriously flawed decisions of which they are wholly unaware. Dr. Aaron Barth shows how leaders can use their ‘gut feel’ as a reminder to ask short, evidence-based questions to improve their decision-making.
Why E-learning is Killing Education
How to replace quizzing and other types of ‘knowledge checks’ with learning experiences that are based on science and actually work.
Providing education at scale, the main premise of e-learning, doesn’t have to suck. Scientifically-grounded design principles are available to educators to transform their learning experiences, simply by considering the user’s point of view. It’s time to move away from a surface-level and patronizing school-model approach to training, and instead introduce simulations and real-world scenarios that foster deep learning and create measurable success.
Diversity and Inclusion in the COVID-19 Aftermath
How to quickly transition in-person training into effective e-learning that boosts engagement by addressing remote workers’ intrinsic motivation to learn something new.
The rapid shift toward remote work may exacerbate inclusion issues in any organization. Ironically, diversity and inclusion e-learning can help reduce its impact. Dr. Barth reveals the tools and tactics needed to build effective diversity and inclusion training for remote employees.
Featured
TEDxKitchenerED 2020
Why E-learning is Killing Education
Aaron Barth speaking about Why E-learning is Killing Education at TEDxKitchenerED, February 22, 2020.
HCI.org Webinar
Diversity and Inclusion in the COVID-19 Aftermath
Dialectic founder and president, Aaron Barth, PhD, presents Diversity and Inclusion E-Learning: Driving Change in the COVID-19 Aftermath available on HCI.org, June 2020.
Recent
Past Speaking Engagements
Media Coverage
Press Releases

Local Company Receives Government Funding to Create Mobile-First Training Platform and App
For immediate release LOCAL COMPANY RECEIVES GOVERNMENT FUNDING TO CREATE MOBILE-FIRST TRAINING PLATFORM AND APP Dialectic receives $115K in IRAP funding after successful diversity and

25 Waterloo Ave: An Innovative Hub Changing the Way We Work
An innovative workspace brings thought leaders together to disrupt and improve the ways in which people work, lead and learn GUELPH, ON | August 15,

Dialectic’s Employee Recognition Tool Helps Solve the “Disengagement Epidemic”
Experts in science-backed, people-centred design say recognition strategies are key to strengthening employee culture and boosting bottom line GUELPH, ON | June 7, 2019 –

Vitalogue E-learning Game Supports Advance Care Planning
A new educational resource is now available to help health-care professionals encourage and support important conversations about advance care planning between patients and their families.
Branding Assets
Dialectic Branding Colours
Fog Grey
C0 M0 Y0 K20
R209 G211 B212
#D1D2D4
Orange
R243 G112 B33
#F37021
PMS 1505C
Teal
R0 G117 B140
#00758C
242-1C
Media Inquiries
For media inquiries, please contact alicia@durrellcomm.com or fill out the form and we’ll get back to you right away!