Media Kit

About Dialectic

Dialectic solves complex people problems using scientific thinking.

Using a variety of scientific methods, we pinpoint an organization’s complex people problems, including hypothesis testing, literature reviews, and quantitative and qualitative analyses.

We then create people-centred solutions by prototyping, testing, and refining our interventions with the people for whom the solution is designed.

We do this because HR leaders and business executives need to:

Think about people problems scientifically.

Focusing on the person and applying scientific thinking (testing hypotheses) is the next step for HR and executive decision-makers looking to make more rigorous and informed decisions.

Unveil the real truth

Our unique methodology, I2E® (Illuminate to Elevate), uncovers the hidden causes of systemic people problems and reveals how to fix them.

Invest in change with confidence.

Change is hard. For everyone. Our scientific process provides evidence-based solutions designed to tackle even the hardest transformational projects.


About the Founder

Dr. Aaron Barth

Dr. Aaron Barth, president and founder of Dialectic, is ready to tell you everything that your organization is doing wrong when it comes to transforming behaviour.

An organizational culture truth teller, Aaron is an expert on using science to dig below the surface of even the most seemingly innocuous business cultures and reveal the barriers and enablers of healthy and productive work forces.

Why does he do it?

Because he is passionate about people – especially when they are given the tools to harness their potential to have a positive impact on organizational culture.

Why is he good at it?

He wields more than 10 years of experience pinpointing complex people problems and prototyping solutions for corporate and non-profit organizations in a variety of industries.

Aaron earned both his M.A. and Ph.D. in Philosophy from the University of Western Ontario.

Aaron has been training on the topics of critical thinking and unconscious bias for over 15 years for clients such as Ontario Power Generation, Osgoode Professional Development, Gowlings, and The Co-Operators. Dialectic has worked with a range of organizations, including Mazda Canada, Royal Canin, the Human Rights Campaign, CMHA, and others.

TEDxKitchenerED 2020

Why E-learning is Killing Education

Aaron Barth speaking about Why E-learning is Killing Education at TEDxKitchenerED, February 22, 2020.

DisruptHR Calgary 2019​

Employee Surveys Are Dead!

Dialectic founder and president, Aaron Barth, PhD, talks about Employee Surveys at DisruptHR Calgary, November 2019.

Press Releases

Branding Assets

When possible always use combined mark and word mark. Only in special circumstances will the mark be displayed without the word mark. Displaying of the mark without word mark requires approval of Dialectic. High resolution logos are available to download below.

Dialectic Branding Colours

Fog Grey
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R209 G211 B212

R243 G112 B33
PMS 1505C

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Media Inquiries

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